5 Qualities a Desirable Product and Other Half Have in Common

by on Feb 13, 2018
5 qualities a desirable product has

Why are some products more desirable than the others? 

What makes a desirable product desirable, and thereby successful?

Perhaps, the same reasons that make a desirable other half desirable! A closer look at what you look for in a desirable other half and what you look for in a desirable product, will reveal that actually you are looking for the exact same qualities in both.

Watch:

Couldn’t agree more, could you?

If other half is complicated, not too helpful, somewhat dumb, and above all, high-maintenance (i.e., you have to bend over backwards to make him/her happy), then s/he becomes dispensable, perhaps.

Same goes with products.

Therefore, build a desirable product, i.e, one that is

  1. Simple, as in, user-friendly and easy to use.
  2. Helpful, as in, something that solves day-to-day problems, and makes life smooth and easy.
  3. Intelligent, as in, high on regular IQ as well as emotional intelligence.
  4. Low maintenance, as in, easily accessible, not a painful in any way.
  5. Indispensable, as in, something the customer won’t be able to live without.