The coronavirus is slaying around, but it is also helping the planet heal from the harsh impact of human interventions.
Another positive side effect of the killer virus is that it has leveled the playing field for aspiring startup founders. With work-from-home emerging as the possible “new normal”, a startup now does not have to have an office in those expensive tech parks or silicon valleys.
If you have a brilliant startup idea, you can just go ahead and launch it from your computer at home. You can now be a multi-national company, and offer your products/services in various countries without having a physical presence in any of those countries.
And no, you don’t even need a virtual office. You can jolly well use your home address to register your company.
Of course timeless truths will remain the same. Coronavirus does not change anything here:
- Name your startup strategically.
- Validate your startup idea.
- Make sure your target market really needs your product.
- Make sure your target market wants to solve the problem and not live with it.
- Independently go through some struggle to test your mettle.
- Use creative ways to get the word around.
- Stay away from corporate speak and buzzwords.
- Lay your hands on these six marketing essentials.
- Use POWER CONTENT.
- Come up with a catch phrase for your brand that your customer will hum when they wake up in the morning.
- Get your emotional and AI quotient in order.
- Don’t close a sale, open a door.
- If you want to sell more, stop selling.
- Work on customer loyalty.
- Don’t get disheartened by failures along the way; don’t give up.
