Six Marketing Essentials for Every Marketer

by on May 21, 2017
Six Marketing Essentials

What marketing essentials do you need to market your products and services?

A responsive website, social media, state-of-the-art marketing technology, podcasts, graphics, great content, posters, mailers, etc.

Agreed.

But more than any of those, these six marketing essentials are what someone needs. I mean you could do without some of those, but cannot do without any of these six.

Okay, here’s a quiz. Take the visual hints from the graphic below and try to guess what the six marketing essentials are.

Six marketing essentials - the quiz

Yes, these are six marketing essentials that you need, apart from machines, data, or marketing budgets.

Were you able to guess? How many?

One?

Two?

Three?

Four?

Five?

Six?

What do you think the answers are?

One – golf?

Two – girls?

Three – parachute?

Four – heart?

Five – hose?

Six – girls?

Well, these are six human qualities that you need for marketing, MORE than machines, data, or marketing budgets.

Keep guessing!

One?

Two?

Three?

Four?

Five?

Six?

Keep guessing!

When you’re done, scroll to check answers.

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Let’s look at the answers…give yourself a NICE treat if you got them right.

Six marketing essentials - the key

Buying is an emotional journey that may start with attraction, may pass through doubt, fear, anxiety, anger. denial, depression… and graduate to desire.

Marketers need to be emotionally intelligent to attract them, understand their concerns, allay their fears and help them graduate to an emotional state where they earnestly desire your product or service.