Why are some products more desirable than the others?
What makes a desirable product desirable, and thereby successful?
Perhaps, the same reasons that make a desirable better half desirable! A closer look at what you look for in a desirable better half and what you look for in a desirable product, will reveal that actually you are looking for the exact same qualities in both.
Watch:
Couldn’t agree more, could you?
If your better half is complicated, not too helpful, somewhat dumb, and above all, high-maintenance (i.e., you have to bend over backwards to make him/her happy), then s/he becomes dispensable, perhaps.
Same goes with products.
Therefore, build a desirable product, i.e, one that is
- Simple, as in, user-friendly and easy to use.
- Helpful, as in, something that solves day-to-day problems, and makes life smooth and easy.
- Intelligent, as in, high on regular IQ as well as emotional intelligence.
- Low maintenance, as in, easily accessible, not a painful in any way.
- Indispensable, as in, something the customer won’t be able to live without.